Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk

tech.hindustantimes.com:

Several big-name Twitter advertisers are monitoring Elon Musk's changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections.

Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not yet made a decision about their Twitter advertising, according to people familiar with the matter, who asked not to be identified discussing private information. The companies declined to comment.

United Airlines suspended its advertising on Twitter earlier this week, spokeswoman Leslie Scott said Friday without commenting further. Southwest Airlines Co. isn't making any immediate changes to its Twitter advertising but will continue to closely monitor the situation, a spokeswoman said, while American Airlines Group Inc. and Delta Air Lines Inc. didn't immediately respond to a request for comment.

HBO, one of Twitter's largest advertisers according to research firm Pathmatics, is also evaluating its spending. An HBO spokesperson said the network “will be assessing the platform under its new leadership” and has yet to “determine appropriate next steps.”

Illumina Inc., which makes DNA-sequencing machines, said it's “constantly evaluating how and where we advertise – and that includes watching what happens with Twitter very closely.” Omnicom Group Inc., one of the world's largest advertising firms, said it's “in close contact with Twitter as we assess the impact of new ownership and potential changes in their strategy.”

Companies are under increasing pressure to make a decision on whether to keep spending on Twitter after Musk took over the company