Twitter Is Wrecking the Elon Musk Aura That Fueled Tesla
Elon Musk's initial motivational address to the social experiment now referred to as “Twitter employees” didn't bury the lead:
Musk Warns Twitter Bankruptcy Possible as Senior Executives Exit
Bursts of hyperbole are, of course, Musk's oeuvre — “funding unsecured,” as it were — which is why he took so effortlessly to Twitter in the first place. You could say that also makes him Twitter's natural owner but (a) I mean, just look and (b) we've all been warned about the consequences of folks getting high on their own supply. There is an alternate reality in which, earlier this year, Musk did not decide, seemingly on a whim, to buy Twitter and instead just kept using it for free to a perhaps excessive but, by his own lights, successful degree. Somehow, our actual reality, featuring a live broadcast of corporate vandalism on a grand scale by the richest man on Earth, seems less plausible even though I can actually feel my fingertips hitting these keys.
I say “hyperbole” but with Twitter's estimated new interest payments equating to roughly a fifth of its revenue, Musk may well be onto something with his note of caution. And that revenue was before we even got into this week's convulsions, with Musk's introduction of an $8 avatar dress-up — Full Self-Verification, as it were — giving any advertiser thinking of trimming budgets ahead of a possible recession ample reason to get started.
I tend to be more interested in that other business Musk runs, the one that makes cars. It has been a rough year for Tesla Inc.'s other shareholders, with the stock having more than halved, wiping out $644 billion, which happens to be $600 billion more than what Musk and chums paid for the other thing. Bear in mind that this doesn't reflect a
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