What to do when bringing big-name IP into your mobile game
Bob Slinn
Monday 7th February 2022
Many of the world's top intellectual properties (IPs) are increasingly being leveraged in the mobile games space, originating from sectors including film, comic books, and video games. No one denies that there is an exorbitant amount of IPs that are available to mobile game makers but it's critically important to use the appropriate criteria to determine which IPs will translate into mobile game success.
This past year, FunPlus has notably collaborated with AMC and DC to integrate The Walking Dead and The Joker, respectively, into State of Survival. So much was learned along the way but the hope for every mobile game publisher is to have your IP integration stand out in a crowded and heavily competitive marketplace.
"For major publishers, it makes no sense to work with IP that isn't being supported by current marketing"
Like other major publishers, FunPlus is always interested in exploring tier one possibilities for new game opportunities. Candidly, you'll only generate diminishing returns on working with tier two or three or even evergreen IPs. That's why it's critical to have high impact IPs during this moment in time.
The competition for gameplay in today's global environment is robust and the selection of tier one IPs is equally as important as the actual game development. Don't look at IPs that are not in today's zeitgeist, or not global or not on brand. For major publishers, it makes no sense to work with IP that isn't being supported by current marketing i.e., a film or television property.
On occasion, an IP may work in a selected market but it requires a very specific campaign or reason to justify the effort and expense to select that IP for that market.
Before you embark on securing
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