I love the Marvel Cinematic Universe. I know to some of you that makes me sound like a schmuck, queueing up and paying over the odds to watch a CGI good guy fight a CGI bad guy before the CGI good guy wins. I get that there are much wider stories in cinema, but like the popcorn fun of the MCU. And a large part of that enjoyment comes from the 'U' - from knowing that Yelena will go from Black Widow to Hawkeye, that Shang-Chi will meet Captain Marvel, that Doctor Strange, fresh from helping Spider-Man, is about to team up with Scarlet Witch. The stories are good, but knowing that they will link up together makes them great. It's not for everyone though, and it's not for Squid Game.
And the MCU knows how to make a payoff stick, too. Avengers Endgame was more than the sum of its parts, and those parts were the highest grossing movies of the preceding decade. The MCU is great at what it does - but that doesn't mean everybody needs to copy it. Most obviously, the DCEU tried to copy it, but failed miserably. Justice League, while there were behind the scenes issues with Snyder and Whedon, ultimately came too early. Ben Affleck will leave the role of Batman without a single solo film to his name. There was no effort put into establishing the wider world - it was just a leap to Avengers. Black Widow and Hawkeye were without solo films, but Widow had a major arc in Iron Man 2, and Hawkeye had at least appeared in Thor, even if he could have done with more foundation. Hulk, Thor, and Captain America had each had a film by the time Avengers hit, and Iron Man had two.
Related: It's Kinda Weird How Much Squid Game Hates Women
The MCU launched itself from Avengers into a wider world of comic book cinema, while Justice League sprained
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