Want a trailer? What you actually need is a dating sim

gamesindustry.biz:

We sat down with Founder Todd Mueller and VP Games, Mick Morris to discuss why there is simply no point in glossy trailers if there aren’t any true hooks for community engagement.

Alongside your work in the cinematics space, you’re famous for more in-depth and unique marketing executions. Can you give us a few examples?

Mick Morris: Certainly! We have made hundreds of trailers and films over the past 22 years at Psyop but in 2019, something weird and wonderful was born. We created I Love you Colonel Sanders for Weiden + Kennedy and KFC. This Finger Licken' Good Dating Sim was incredibly well received by the fans who recognised the love we poured into the writing, the music and the art. The free to play game has had over 800,000 downloads on Steam and has overwhelmingly positive reviews. Three years later it is still being played and streamed and has a huge fanbase.

If your ‘work on a t-shirt’ is passing the cultural test then what about the tattoos, fan-art, and cosplay? The game really connected with the fans who totally realized this was no gimmick. When your work ends up on a whole range of streetwear and accessories then you know you are doing something right.

And that led to more work in the Interactive Storytelling space?

Morris: Yes, we followed this with an intriguing interactive visual novel for Ghostwire Tokyo then Hooked On You for Dead By Daylight. Behaviour Interactive got in touch after having polled the fans about what genre they would like to explore. They overwhelmingly voted for a dating sim.

Hooked on You is a choice-based interactive experience that gives fans a completely fresh, fun way to interact with the world and characters of Dead by Daylight outside of the main game and canon. It went