marketing: top related news

All news where marketing is mentioned

14.10 / 21:28

Music How your original indie IP can engage audiences beyond the game

If you're reading this article, you've likely created an original IP or are planning an original title. Your game may be performing well and you've got a regular fanbase in place, but what next?

13.12 / 12:19

Astro Bot takes home Game of the Year at The Game Awards 2024

08.11 / 14:51

Quantifying the impact of creator programs

02.09 / 17:25

Why major UK film PR agency DDA is moving into games

19.08 / 19:34

Black Myth: Wukong demands influencers don't mention "feminist propaganda" in coverage

16.08 / 17:03

Valve's not-so-secret game Deadlock is a bold experiment in soft-launching | Opinion

26.07 / 15:02

Steam demo overhaul includes standalone store pages, user reviews and wishlist notifications

23.07 / 12:31

'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers

13.07 / 03:13

Network N lays off eight from games marketing agency Project N

24.06 / 23:33

Tips for navigating the PR landscape

20.06 / 13:33

Elden Ring: Shadow of the Erdtree is Bandai Namco's "most ambitious" expansion launch

12.06 / 09:55

UPS Provident Mock reviews and game evaluations: what are they, and why are they useful for devs?

11.06 / 09:31

Ubisoft War The spirit of E3 could be felt in LA – now let's bring it back | Opinion

05.06 / 15:15

UPS Dressed for success: Inside the future of fashion and games | Playable Futures

09.05 / 12:07

Study finds YouTube is the most popular and trusted platform for game discovery

29.04 / 19:43

LucasArts alum Matthew Shell has died

24.04 / 17:41

Biden signs bill to ban TikTok

23.04 / 10:20

Mobile UPS TikTok Our free webinar with TikTok on the new era for mobile gaming is this week

28.03 / 10:31

The definitive primer for publishers and developers on striking deals with influencers

20.03 / 15:43

EA, Miniclip, Jagex loot box ads broke UK advertising rules

18.03 / 23:47

Representation with intention | GDC 2024

15.03 / 12:35

Discoverability is a problem that will never be solved | Opinion

26.02 / 12:11

Four ways to build better indie marketing campaigns

09.02 / 13:02

Mobile An introduction to mobile user acquisition

26.01 / 12:15

Genshin Impact Genshin Impact's protesting players aren't just "entitled gamers" | Opinion

08.12 / 21:29

This year's Game Awards sees an increase of title announcements

08.12 / 15:07

Marvell Hideo Kojima's OD, Marvel's Blade and new Monster Hunter led The Game Awards 2023 reveals

08.12 / 10:05

Baldur's Gate 3 sweeps The Game Awards 2023

05.12 / 15:55

GTA 6 trailer leak spoiled the biggest video game moment in a decade | Opinion

24.11 / 16:52

Ubisoft Ubisoft says technical error caused in-game ads in Assassin's Creed

04.05 / 13:31

Mobile 3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)

20.03 / 18:09

Want a trailer? What you actually need is a dating sim

01.03 / 13:23

FTC warns companies over unsubstantiated AI claims

14.02 / 02:39

Where are people going to advertise games in 2023?