Ubisoft Will Start Charging More for Its ‘Big AAA Games’
CEO Yves Guillemot recently confirmed that a $70 price point is going to be the norm for Ubisoft’s games from now on. $60 has been the default price tag of AAA games for decades, but an increasing number of publishers are deciding that’s no longer enough. While the publisher already announced that the standard edition of Skull and Bones would be $70 at launch, Guillemot’s statement confirms that the price point would be the publisher’s new standard in the future.
Axios reporter Stephen Totilo recently spoke to Guillemot in Paris. Their conversation covered various topics, including the potential rising price of Ubisoft games. The publisher’s co-founder explained that while not every new release will cost $70, that will be the standard for Ubisoft’s AAA releases. “Some of the games will come at the same price as the competition,” said Guillemot. “The big AAA games will come at $70.”
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“Big AAA games” presumably do not include Assassin’s Creed: Mirage, which will retail for a below-average $50 at launch. It’s also unclear how Ubisoft will price the upcoming games codenamed Assassin’s Creed Red and Assassin’s Creed Hexe. However, given that Red will reportedly be a full-sized open-world game, unlike the smaller 15 to 20-hour Mirage, it’s reasonable to assume that it will be $70 at launch. The $70 price tag will presumably also apply to new installments of Ubisoft’s other big franchises like Far Cry, Ghost Recon, Watch Dogs, and The Division.
As Guillemot implied during the interview, Ubisoft is not the only AAA game publisher raising its prices. Companies like Take-Two, Activision, Sony, EA, and Square Enix have all released games at $70
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