Ubisoft to tackle ‘polarized’ comments as part of its new strategy
Ubisoft reaffirmed its efforts to move toward a more player-centric strategy for its games, while announcing that it’s looking closer into “polarized” comments aimed at Ubisoft developers and games.
The publisher and developer has been internally working on changing some long-standing Ubisoft release traditions involving season passes, early access for certain preorders, and launching PC games on its own platform ahead of ones like Steam. It’s already released Assassin’s Creed Mirage and Star Wars Outlaws on Steam since its original announcement, which involved delaying the upcoming Assassin’s Creed Shadows from November to February to ensure it’s polished.
Recommended Videos“Despite recent setbacks, we are continuing to deeply transform Ubisoft in order to restore the level of creativity and innovation that built Ubisoft’s success while delivering stronger execution and predictability,” CEO Yves Guillemot said in a press release ahead of the company’s first-half of fiscal year 2025 financial call. “To succeed, we must redouble our focus on execution and reinforce a player-centric mindset in everything we do.”
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Guillemot added that theses efforts include “tackling the dynamics behind polarized comments around Ubisoft so as to protect the Group’s reputation and maximize our game’s sales potential.”
The CEO doesn’t specify which ones, but there has been a lot of anger online directed toward developers working on Assassin’s Creed Shadows. The backlash has concerned the inclusion of historical Black samurai Yasuke as one of the main characters, among other things.
When asked about his thoughts on the video game industry right now in an interview on the Ubisoft website, Guillemot pointed to “malicious and personal online attacks” directed at Ubisoft
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