Ubisoft says physical media not "going away" as it discusses Activision streaming deal
With Microsoft's $69bn Activision Blizzard acquisition now officially a done deal as of today, Ubisoft has been discussing its new ownership of all Activision Blizzard streaming rights, which also kick in today — and as part of the conversation, it's talked a little about physical media, saying that while interesting might decline as streaming rises, it doesn't think it's «going away».
Ubisoft secured the streaming rights to all Activision Blizzard games (for the next 15 years, and outside the EU, at least) as part of revisions made by Microsoft to get its proposed acquisition across the finish line after UK regulators blocked the deal highlighting concerns around its potential impact on the emerging cloud gaming market.
With the deal now approved and Microsoft officially the owner of Activision Blizzard, Ubisoft's role as streaming rights licensor of Activision's games has come into effect too. The Assassin's Creed publisher has shared a Q&A to mark the occasion, discussing its view on the future of game streaming and clarifying some aspects of its agreement with Microsoft — including reconfirmation Activision Blizzard games are coming to its own Ubisoft+ subscription service.
«We believe that streaming will continue to grow over time,» Ubisoft's SVP of strategic partnerships and business development Chris Early explained in the Q&A. «If you look back to 15 years ago, when there were companies trying to create streaming platforms, it was a much more challenging time, and the infrastructure wasn’t quite there. But if you look at what's available to people in their homes today, the speed of internet access is significantly better than it was 10-15 years ago. Over the next 10-15 years, I think the same thing is going to
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