In the Total War: Warhammer games, some of your armies have procedurally generated lords with randomized names and perks, while others are led by Legendary Lords, bespoke characters often drawn from the setting's history. At first the only heroes you could have roaming the land solo or embedded in those armies were randomized ones, leaving characters from the fiction who weren't really generals absent excluding the occasional text event or temporary summoning.
Since then, a handful of Legendary Heroes have made their way into the games, most notably Felix and Gotrek from the popular series of books, but also the wood elf mage-queen Ariel, Venerable Lord Kroak on the lizardmen side, and several others. That trend is set to continue in Total War: Warhammer 3, according to Creative Assembly principal writer and narrative designer Andy Hall in an interview with The Rookery(opens in new tab), though we should expect plenty more «Warhammer celebrities» to appear as lord choices too.
«We have done some Legendary Heroes now and they proved quite popular,» Hall said, «so we will certainly continue with that category. With Legendary Lords they're your avatar in this world, they're meant to be you're roleplaying as them, so it makes sense to try and bring as many of those Warhammer celebrities into that role as possible. Even if, like Deathmaster Snikch, they're typically not generals, they're loners. But again, we're following in the footsteps of the tabletop. They do that as well.»
On the subject of DLC, Hall didn't commit to anything specific, but did describe potential additions to Cathay and Kislev's roster as «a fair assumption to make». When asked what area we should expect to see get attention next, he replied, «Cathay,
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