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To Stand Out, Intel Arc GPUs Will Focus on Affordability

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pcmag.com

Intel’s first desktop gaming graphics cards are finally launching on Oct. 12. But the timing couldn’t be worse as Nvidia and AMD are preparing to release their own next-gen products.

Meanwhile, GPU demand is in slump amid an economic downturn and a crypto-mining bust. However, Intel says its Arc graphics cards still have a shot at standing out in the market by hitting a “sweet spot” when it comes to offering the best price per performance, Intel graphics’ head Raja Koduri told PCMag on the sidelines of the Intel Innovation event in San Jose.

The company’s strategy is already visible in the Arc A770, the most powerful GPU in the Arc line. Intel plans on selling it from Oct.

12 for only $329, a surprisingly low price, days after Nvidia announced that its own RTX 4000 series starts at $899 but goes as high as $1,599.

Read more on pcmag.com
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