TikTok is looking to make a comeback to India after a brutal exit a few years ago! If the reports are true, TikTok owner Bytedance is willing to look for a partner in India to re-launch the popular “short video” making app. It is said that the company is already in talks with Indian real estate firm Hiranandani to form an alliance and bring back the app to India. TikTok was one of the top platforms in India to create short length videos but was banned in 2020 following the border disputes between India and China, on the account of threat to national security.
The report from ET suggests that Bytedance “is looking to strike a new partnership in India and rehire former as well as new employees.” The company is wanting to re-enter one India, which is one of the world's largest internet markets. TikTok's exit created opportunities for other players to jump in and fill up the gap. TikTok's biggest rivals like Moj, MX TakaTak, and even Meta have capitalised on this ban.
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Hiranandani is the name that has come up for this new venture. Hiranandani, a real estate firm, also runs data centre operations under Yotta Infrastructure Solutions and also launched a technology-led consumer service arm-Tez Platforms. It is said that the two companies are in the early stages of talks and are exploring whether this could be possible. The report says that Indian government has already been informed of the talks.
“There have been no formal talks with us yet. But we have been informed of the plans. As and when they come to us for approval, we will examine their request,” a government official told ET in the report.
What remains to be seen is whether
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