Elon Musk tells Twitter staff he wants to turn it into China's TikTok; says layoffs possible
On Thursday, June 16, Elon Musk spoke with the Twitter employees during the company’s townhall session. In his first interaction with the employees ever since the $44 billion takeover bid, the Tesla and SpaceX chief discussed a wide range of topics including the future vision of the company, possible layoffs, advertising and even aliens. The ten-minute conversation witnessed multiple employees asking questions and Musk candidly replying to all of them. One of the standout moments from the interaction was Musk revealing that he wanted to turn Twitter into TikTok and China's WeChat. Read on to know the details from the interaction.
During the session, multiple important issues were discussed, the majority of which revolved around the direction the microblogging platform would take after the eventual takeover by the richest person in the world. The conversation moved from deep diving as Musk discussed his ideas around work from home and advertising model in Twitter to candid as he discussed the possibility of aliens existing. Check out the key highlights from the Q&A session below.
After being asked how Twitter could grow its user base and engagement, the Tesla chief shared his ambitious vision. He revealed that he wanted the platform to offer more utility and a wide range of services to increase the time users spent on the platform. Drawing a comparison with China’s super app WeChat, he said, “There’s no WeChat equivalent outside of China. You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success”.
He also admired the algorithm of TikTok for not being “boring”. He added that a similar mechanism could be used specifically to improve news visibility and help users be more informed
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