TikTok Begins Pilot-Testing Mini-Games
TikTok quietly launched a handful of HTML5 mini-games onto its app, according to a TechCrunch report. The social media app's pilot program is stocked with games by mobile developers Voodoo, Nitro Games, FRVR, Aim Lab, and Lotum.
As told to TechCrunch, TikTok confirmed the pilot gaming program's launch in a select number of countries, including the US. «We're always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,» a TikTok spokesperson said. «Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios.»
TikTok wants to test audience reception and how the current selection of games' performs on the app.
These games are located in the Add Link section when a user is in the process of uploading a video. There'll be a menu that pops up with options like Whisk's recipes, Rotten Tomatoes reviews, and mini-games. TikTok confirmed in a Reuters report earlier this year that it was looking to do a «big push into gaming.»
TikTok has partnered with Zygna--now owned by Take-Two--resulting in games like Disco Loco 3D. According to the sources who talked to Reuters, TikTok will primarily borrow from ByteDance's gaming portfolio. ByteDance has been seeing increasing returns from its mobile gaming sector, and recently acquired two major developers: Mobile Legends' Moontoon and Girls Chronicle: Girls Heroine's C4.
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