TikTok launches an in-app US midterms Elections Center, shares plan to fight misinformation
TikTok announced its midterms Elections Center will go live in the app in the U.S. starting today, August 17, 2022, where it will be available to users in more than 40 languages, including English and Spanish.
The new feature will allow users to access state-by-state election information, including details on how to register to vote, how to vote by mail, how to find your polling place and more, provided by TikTok partner NASS (the National Association of Secretaries of State). TikTok also newly partnered with Ballotpedia to allow users to see who’s on their ballot, and is working with various voting assistance programs — including the Center for Democracy in Deaf America (for deaf voters), the Federal Voting Assistance Program (overseas voting), the Campus Vote Project (students) and Restore Your Vote (people with past convictions) — to provide content for specific groups. The AP will continue to provide the latest election results in the Elections Center.
The center can be accessed through a number of places inside the TikTok app, including by clicking on content labels found on video, via a banner in the app’s Friends tab, as well as through hashtag and search pages.
Image Credits: TikTok
The company also detailed its broader plan to combat election misinformation on its platform, building on lessons it learned from the 2020 election cycle. For starters, it launched this in-app Election Center six weeks earlier than in 2020. It’s ramping up its efforts to educate the creator community about its rules related to election content, as well. This will include the launch of an educational series on the Creator Portal and TikTok, and briefings with both creators and agencies to further clarify its rules.
Much of how TikTok will
Read more on techcrunch.com
