The Story Of How A Dog Chose The Cover Of A Borderlands Game, Sort Of
The cover art for Borderlands: The Pre-Sequel was chosen by one of the most unlikely of sources--a dog. Well, that's partly true. With just months to go before the game was released in October 2014, the head of 2K Games--Christoph Hartmann--didn't have a final cover for the game. Blood pressures were rising. Stress was mounting. Hartmann's plan? Let his dog decide.
Speaking with GameSpot, Hartmann recalled how this all went down. He brought together his marketing team who put around 40 mockups on the floor. He informed staff that his dog Sissi, named after the series of German films, would sit on the cover she wanted, and that would be the one sent to market.
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«We're like, 'What?' We've been working so hard, our blood pressure is so high. We're like, 'Okay, funny joke, haha, now let's get down to business.' He's like, 'No, we're doing this,'» Matt Gorman, one of 2K's earliest employees, recalled. «And so we all just looked at each other, and we're like, 'Holy cow! We've all gone insane.'»
Sissi paced around the room and finally sat down on her preferred cover, and those in the room say they believed this would be the cover printed millions of times over before heading to retail. The marketing team was shocked at this out-there approach for such an important decision.
«Sissi walks out, she sits on one, and it wasn't a bad one, but we were like, 'Are we really choosing the key art for this next big brand by where this pug sits?'» Gorman recalled. «And we got to the point, and
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