New info has revealed that the OnePlus Nord Watch and Nord Buds CE are set to launch in the second half of 2022. OnePlus is expanding the Nord line beyond just smartphones which is an interesting but familiar strategy. By offering a range of affordable products, it can retain users who can't afford its more expensive products, rather than lose them to the competition.
This strategy began in 2020 with the launch of the first Nord smartphone. There are now ten Nord phones, and more are expected to launch this year including the Nord N300 which should be exclusive to the US. In May 2022, the company announced its Nord Buds, the first non-smartphone product to carry the Nord name. Now it is set to add a smartwatch to the lineup. It is only a matter of time before it also announces a Nord Power Bank.
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The Nord Watch will be the first wearable to launch under the Nord brand. Little is known about the smartwatch but tipster Mukul Sharma (@stufflistings) said the smartwatch has already gone into production in multiple European and Eurasian regions. The Nord Watch is expected to be a more affordable alternative to the OnePlus Watch, so Wear OS is ruled out. Instead, it should run a proprietary RTOS-based operating system. It should also be priced much lower than the $159 launch price of the OnePlus Watch.
[Exclusive] Serial production of the OnePlus Nord Watch has now begun in several European and Eurasian regions. Launch is imminent. Expect the watch to be more of a budget-oriented product, WearOS is highly unlikely. Feel free to retweet
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