The Epic Games Store has made a name for itself in the gaming community since debuting in 2018. Competing with the likes of Valve's Steam platform could be seen as a daunting task, but the Epic Games Store found success in some rather unexpected ways.
Epic Games' battle royale Fortnite was a huge success, and in-turn opened the company's doors into the distribution market. Since then, it has managed to publish a huge number of games, though Epic Games has been criticized in the past for things like its exclusivity agreements. Nonetheless, another major reason the company is still a contender for dominant gaming storefront is the fact that the Epic Games Store is the best source for free video games.
Epic Games Store Free Game for August 11 Revealed
Many agree that the Epic Games Store is lacking in some basic functionality, and it typically isn't preferred when looking for reviews or a community to connect with. However, Epic Games has three critical strategies that keep it downloaded and relevant for most PC users.
The first is Epic Games' acquisition of popular games, such as Rocket League in 2019 and Fall Guys in 2021. Previously, both cross-platform titles were available on Steam, but now they're exclusive to just the Epic Games platform. This could be seen as a negative for many, but the positive is that both are free-to-play for anyone. Fall Guys also recently became available on Nintendo Switch with cross-progression features, so its userbase can continue to expand.
While making previously paid games free can be tricky, Fall Guys did well when it released as free-to-play, garnering 20 million players in the first 48 hours. Epic Games applied its second major strategy here to maintain interest, that being an abundance
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