Thanos had been teased sinceThe Avengers (2012), but what audiences and the villain thought was the Mad Titan’s big advantage over the heroes turned out to be a huge weakness inAvengers: Endgame. While the beginning of the 2012 team-up movie teased that Loki was not working alone, it was only during The Avengers’ post-credits scene that it was revealed that it was Thanos who had supplied Loki with the Chitauri army. More than just a sequel hook, The Avengers’ post-credits scene teased that one of Marvel’s most powerful villains would have a big part in the future of the MCU, and that Thanos knew exactly what was going on with Earth’s new mightiest heroes.
While the Avengers' original Infinity War Thanos storyline itself never made it to the MCU, The Avengers’ post-credits scene alluded to the Mad Titan’s original purpose by having him acknowledge that the Avengers did not fear death. Thanos’ first appearance in the MCU does not reveal much of what his plans were, which makes sense considering that Marvel Studios was far from having the entire Infinity Saga mapped out. In fact, Avengers: Age of Ultron’s Thanos post-credit scene also did not have too much connection to what the story of Avengers: Infinity War would be, except that it revealed that Thanos was still keeping an eye on the Avengers from Earth.
Related: What Happened To The Infinity Stones After The Illuminati Beat Thanos?
Three of MCU's Infinity Stones were located on Earth after The Avengers – Time, Space, and Mind. Both The Avengers and Avengers: Age of Ultron make clear that Thanos knew what he would eventually have to face on Earth to get those stones, which would naturally give the villain a big advantage over the heroes as none of the Avengers knew for
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