Tempr raises $5M to reboot user acquisition for mobile marketers
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Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers.
The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion platform company. Tempr’s vision is about shaping an automated and maximized mobile marketing industry, globally, said Cloé Dana, CEO of Tempr, in an interview with GamesBeat. Lots of the potential customers are game companies.
Tempr is a software-as-a-service company that helps mobile advertisers realize the full potential of their user acquisition operations and maximize their returns. The platform combines its AI technology with application programming interfaces (APIs), which aggregate and pull data from clients’ mobile advertising partners, to develop high-accuracy revenue predictions.
“We’re very excited about our partnership with Adikteev; we believe they will help us significantly accelerate our growth and democratize the use of our innovative technology for mobile marketers worldwide,” said Dana.
These predictions help advertisers optimize their budgets, bids, and creatives for their connected partners. They can all be pushed directly into the various marketing channels with the click of a button, eliminating manual processes.
Since its launch early this year, Tempr has focused efforts on Europe, Middle East, and Africa (EMEA) region.
The funding will enable the company to expand into North America, grow the team with experts, increase productivity in developing partner APIs, and improving the tech. While it has only been a few months since launch, app developers
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