You might think that the people powering the digital gig economy—creative workers doing things like freelance writing, digital artistry, vlogging, podcasting, and even setting up Patreon or OnlyFans pages that keep them solvent—would be hoarding their money. But it turns out investment is big on their minds—into their businesses, the stock market, and even cryptocurrency and NFTs.
That's the result of a study conducted by our Ziff Media Insights team, who surveyed 428 gig workers here in the US over age 18 from March 2 to 10 of this year. Most were age 25 to 34 (35%) or 35 to 44 (27%); 63% identified as female. Note, that this sample does not include gig workers doing jobs like rideshares and deliveries—our target was creators.
According to our respondents, the digital entrepreneur and creator jobs they do include freelance writer, blogger or journalist (for online publications) at 24%; reseller or e-commerce store operator (15%), arts & crafts artisan (14%), online adult model (either SFW or NSFW) (8%), streamer/gamer/e-sports player 6%, vlogger (6%), digital artist selling both physical art and NFTs (5%), musician (4%), and podcaster (1%), with a full 17% placing themselves in the "other" column.
Note that more than half (52%) said they have another secondary entrepreneurial pursuit to keep them going, and a full quarter even have a regular job. Only 31% are limited to doing the gig-job listed above.
We asked questions about their taxes specifically. We were curious how long they've filed as a creator (the majority, 80%, have done it for less than four years), whether they make estimated quarterly tax payments (37% said yes, 16% were a "sometimes"), and mainly to see how people are filing. Most are using some kind of
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