Supercell CEO says company has 5 hit mobile games and killed 30
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Ilkka Paananen, CEO of Supercell, said in a post today that his Finnish mobile game studio has five hit games and it killed 30 over the years. But those five hits have made Supercell one of the most successful and lucrative game companies of all time.
Indeed, Clash of Clans has generated over $10 billion in lifetime revenue. Hay Day has exceeded $2 billion. In 2022, Supercell reported its revenue was $1.89 billion, or €1.77 billion, (-6% compared to the previous year), earnings before interest, taxes, depreciation and amortization (EBITDA) were $674 million, or €632 million, (-14% compared to the previous year), and the company paid $140 million, or €132 million, in corporate taxes.
“We view our financial performance as an outcome. If we are able to make great games and serve our players really well, the value that we create will also show in the financials,” Paananen wrote. “So we don’t focus on the financials. We focus our attention on our players and games – creating value. In a way, the financial results are somewhat of a mirror. They don’t tell us how to improve. They just reflect back to us that we can improve.”
It’s been four years, one month, and three days since the last game Brawl Stars shipped, he said. As far as I know, the only other company that has talked about its record of hits and killed games is Blizzard Entertainment.
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Paananen opened his annual letter by saying Supercell’s mission is to create great games
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