Sony should welcome Xbox Game Pass onto PlayStation 5
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Microsoft Gaming is acquiring megapublisher Activision Blizzard, and that is bad news for Sony. This doesn’t mean the PlayStation brand is done, of course. The PlayStation 5 will continue to succeed tomorrow just as it has since its launch in November 2020. But Sony does have to reckon with how Microsoft is reshaping the industry in Game Pass’s image, and it has a few of options for how to do that. The correct response, however, is to not fight back at all.
PlayStation leadership is weighing all of its options today after the news that Microsoft is now the home of Call of Duty, Overwatch, and World of Warcraft. Those options include Sony responding with major acquisitions of its own and ignoring Microsoft’s moves while going about business as usual. But the company also has a third option where it lowers its walls and welcomes a form of Xbox Game Pass onto PlayStation 5 right now.
The idea of PlayStation allowing Xbox Game Pass onto its console might seem impossible, but why? Electronic Arts has its EA Play subscription service on PlayStation. And on you can subscribe to Netflix on your Apple iPhone right next to its own Apple TV+.
These companies are competing, but they aren’t actually in a fight. They don’t always win if the other loses. They win if they make more money tomorrow than they did yesterday.
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