Sony Pictures, Spyglass Media and MeetKai create Survive Thanksgiving horror metaverse
Spyglass Media Group and Sony Pictures have teamed up with AI and metaverse company MeetKai to create a horror metaverse experience for the upcoming horror film Thanksgiving.
Dubbed Survive Thanksgiving, the metaverse experience is the first one created by the parties to help launch a theatrical movie release.
Survive Thanksgiving, developed on MeetKai’s metaverse platform, transports players into a nightmarish reality set in the peaceful town of Plymouth, Massachusetts. Through compatible VR headsets or any web browser on mobile or desktop devices, participants find themselves face-to-face with a menacing killer who has been terrorizing residents using infamous holiday themes.
The immersive world of Survive Thanksgiving offers three realistic 3D avatars for players to embody as they attempt to escape the clutches of the town’s killer, John Carver. Exploring six iconic locations featured in the film from a first-person perspective, users can navigate the halls of Plymouth High School, interact with frightened inhabitants on Main Street, overcome challenges, and discover hidden easter eggs, unlocking new gamified player experiences.
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To enhance the spine-chilling experience, the official film soundtrack builds anticipation and anxiety as players traverse each space. Moreover, the metaverse integration seamlessly incorporates eCommerce, allowing gamers to shop for exclusive film merchandise in a mini shop just outside the cemetery. These digital twin replicas provide realistic representations of the items, and purchases
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