Sony Is Running A Nature Campaign For Horizon Forbidden West - Could Others Follow Suit?

thegamer.com:

The Eden Project is a nature biome located in southwest England. Set in picturesque Cornwall, these innovative biomes are found in a reclaimed china clay pit, and house environments that include a lush tropical rainforest.

This visitor attraction is perhaps not the first place you'd think of for a Sony PlayStation partnership, but when PlayStation approached the Eden Project in the autumn of 2021 there arose an intriguing opportunity. Sony wanted to market its upcoming triple-A game Horizon Forbidden West, the follow-up to 2017's Horizon Zero Dawn, a series set in a post-apocalyptic world overflowing with natural life.

Related: Horizon Forbidden West Review - Sony Has Done It Again, But Should It Do Something New?

"It was pretty evident from the images of the new game that they were paying homage to the natural world," says Dan James, development director of Eden Project. "There's incredible detail [in Horizon Forbidden West] and Sony wanted the game as an opportunity to talk about the environment and habitat in the real world".

The Eden Project in Cornwall contains the "largest rainforest in captivity" as James puts it, and it has a charitable mission, so a partnership was formed: PlayStation would help the team to create new habitats in support of another Eden Project.

For one night the biomes in Cornwall were lit up to resemble Aloy's new shieldwing in the sequel, with the hexagonal shapes of the enclosures mirroring the structure of the game's glider. Sony, for its part, will be supporting the work of creating a 12-acre wildflower habitat in northern England’s Morecambe, Lancashire.

James also confirms that Sony made a financial contribution. "They are certainly committed and supporting the Morecambe team," he