Sony is aiming to increase PS5 supplies for the holiday season
techradar.comSony has said it's aiming to increase the production of PS5 consoles in order to increase supply ahead of the end of 2022 and the holiday season.
Sony made the announcement in its latest earnings results(opens in new tab), in which it also explains that software sales and gameplay engagement have dropped year-on-year, stating that engagement in particular is “a much lower level of engagement than we anticipated in our previous forecast.”
As a result of this, Sony says it intends «to take action to increase user engagement in the second half of the fiscal year, during which major titles including first party software are scheduled to be released». Its primary way of doing this will be by «increasing the supply of PlayStation 5 [PS5] hardware and promoting the new PlayStation Plus service.»
Sony says it's not changing its initial forecast that it will sell 18 million units for this financial year. This optimism stems from «a recovery from the impact of the lockdown in Shanghai and a significant improvement in the supply of components». Sony is hopeful that it can increase production and increase supply ahead of the holiday period, saying, «we are working to bring-forward more supply into the year-end holiday selling season.»
This isn't the first time Sony has talked about ramping up production this year. As recently as June, Veronica Rogers, Head of Global Sales and Business Operations at SIE, told GamesIndustry.biz(opens in new tab), “we are planning on a significant ramp-up in PS5 production this year and we are working endlessly to make sure that PlayStation 5 is available for everyone who wants one."
It’s been since the console's launch in November 2020 that Sony and anyone looking to pick up a PS5 has been battling
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