Sony Boss Says 'PCs Are Difficult to Set Up', Firm Will Focus on PS5 | Push Square
It feels like, at least among enthusiasts, PCs are growing in popularity at a remarkable rate. Many balked at the price of the PS5 Pro this week, with some arguing they’d rather just build a really good PC instead. While there’s been much handwringing over whether an equivalent computer can be created for $700, you’re certainly getting into the territory of a powerful PC with prices that high.
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PlayStation co-CEO Hideaki Nishino isn’t concerned. In a machine translated interview with Nikkei (paywall), he explained: “I think that many mobile games have ads, and PCs are difficult to set up. With PlayStation, you can play the content you purchased as soon as you turn it on. The products are clearly displayed in the stores where you buy software, so it’s an intuitive experience.”
Of course, Sony itself is bringing its games to PC, but Nishino stresses that console remains its primary focus. “We are trying to increase the overall game market by expanding content to PCs. There is no doubt that home consoles will be the core of our business, but by offering titles for devices other than home consoles, we will reach a wider range of customers.”
Do you think the emerging popularity of PC threatens to impact PlayStation’s business, or will there always be an audience for the pick-up-and-play convenience consoles provide? Do you think Sony has the right approach when it comes to porting its portfolio to computers – and what would you do differently? Let us know in the comments section below.
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
PC has always been popular. I have one but prefer the simplicity of the PS5. I also spend all day at work on a PC so it's the
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