Sony TV has unveiled the new BRAVIA XR X90L series, featuring the next generation Cognitive Processor XR, which takes visual and audio experiences to unprecedented levels. The Cognitive Processor XR, functioning as the brain of the X90L TV, goes beyond conventional AI by thinking like the human brain and comprehending how humans perceive sights and sounds. By dividing the screen into multiple zones and identifying the focal point in the picture, this innovative processor ensures a truly immersive viewing experience.
The X90L series is available in screen sizes of 189 cm (75 inches), 165 cm (65 inches), and 140 cm (55 inches). With the combination of the Cognitive Processor XR and Full Array LED panel, the X90L TVs deliver ultra-realistic picture quality with lifelike contrast. Technologies such as XR Contrast Pro Booster, XR Triluminos Pro, and XR Clear Image further enhance the viewing experience by providing deep blacks, intense brightness, and a wider color gamut.
The XR 4K Upscaling and XR Motion Clarity technologies in the X90L series ensure that all content, regardless of its source, maintains smoothness, brightness, and clarity without any blur. This means that viewers can enjoy near-4K quality entertainment even with lower-resolution content.
The X90L series packs the XR sound positioning system using Acoustic Multi-Audio and XR Surround with 3D surround upscaling, the sound matches the visuals, creating a captivating and immersive experience. The X90L TVs are equipped with ambient optimization, light sensors, and acoustic auto calibration technologies, ensuring supreme picture and sound quality in any environment.
For gaming enthusiasts, the X90L series offers the "Perfect for PlayStation 5" feature, with auto HDR
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