"So hyped": Ninja joins GameSquare Esports Inc as chief innovation officer

sportskeeda.com:

Twitch star Tyler "Ninja" Blevins was recently named the chief innovation officer at the esports company GameSquare. He will reportedly spearhead the company's growth while continuing to stream under the Complexity brand.

The streamer announced the news on Twitter, where he shared a video from the official GamesSquare account with a caption praising them for what they've done for the gaming industry.

He wrote:

As one of the OG video game streamers, Ninja has become one of the most iconic figures in the gaming space. The blue-haired Fortnite pro has been on multiple talk shows and was instrumental in giving video games a much wider appeal through his big collaborations with celebrities like Drake.

On his journey to becoming a video game icon, Ninja has always talked about giving back to the community. In his GameSquare announcement video, he referred to this same impetus as the driving force that made him join the organization:

With his stellar track record of being in the thick of the sporting and gaming world, Ninja will surely be an asset to GameSquare as he leads its innovation team.

Jerry Jones, a major shareholder in the company and Dallas Cowboys owner, praised the streamer in a statement, calling him the perfect candidate for the role:

In the same press release, GameSquare launched an incubator project called Ninja Labs, which will be headed by the gamer.

Here's more of what the Twitch star had to say about joining the company:

Fans and fellow creators were quite pleased with the announcement. Here are a few reactions to it on Twitter:

Ninja has had one of the most successful streaming careers of all time. He still holds the number two spot on the list of Twitch streamers with the most subscribers of all time.

Here's a