Snoop Dogg Just Joined Faze Clan

thegamer.com:

Snoop Dogg just became FaZe Snoop after having joined the board of directors at FaZe Clan. The musician will be making things official at some point in the coming months when the company goes public. Snoop Dogg is going to "co-create content, participate in key business initiatives, and launch merchandise with the brand.”

"The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family," Chief Strategy Officer at FaZe Clan Kai Henry remarked. "As the original internet kid and first generation gamer, Snoop has always understood the cultural connection between music, lifestyle, and gaming.”

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Henry explained the decision to put Snoop Dogg on the board of directors at FaZe Clan by referring to Web3 and the metaverse. “Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases,” the executive noted.

FaZe Clan is an entertainment organization which is described as a "digitally native lifestyle and media platform rooted in gaming and youth culture.” The company is mostly focused on promoting its esports teams in games like Rainbow Six Siege, Valorant, and Fortnite. FaZe Clan has been valued at well over $1 billion.

"The youth identifies with their brand and that's something my son Cordell knew — which is why he brought us together," Snoop Dogg said. The person in question, Cordell Broadus, added that “as I've been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what