Snapchat reveals India's top nicknames, unveils AR lenses
What is in a nickname? Much ado about nothing? While the Bard William Shakespeare had something tangible to say in his story about names, Snapchat has something tangible to impart regarding the top nicknames in India - how do people perceive them. Tellingly, the Snapchat study says that two out of three people believe nicknames are integral to being Indian. It also revealed that Sonu, Babu, Macha, Shona, and Pinky are amongst India's most popular nicknames.
The light is being shed on the subject courtesy Snapchat, which, in partnership with YouGov, has undertaken research on Indian nickname culture and uncovered a national fascination with them as well as some interesting insights into the unique subculture of nicknaming. This study also inspired two new Nickname-themed Augmented Reality (AR) lenses on Snapchat - ‘India's Top Nicknames' and ‘My Nickname'.
This first interactive AR Lens called ‘India's Top Nicknames' includes five bespoke designs featuring India's favourite nicknames. Not only that, for the first time Indians can customize the ‘My Nickname' lens to create their very own nickname. From Guddu, Sunny and Tinku to Angel and Baby, the new custom nickname AR experience has been purpose-built by Snapchat for users to share with their loved ones.
The survey revealed that the majority of Indian Gen Zs and young Millennials love to use their nicknames online. The reasons for this, besides keeping names snappy, are to seem cool, to safeguard their privacy and because nicknames can be easier to remember. Unsurprisingly, data shows that over 96% of Indians have used a nickname at some point in their lives.
Nicknames – intrinsic to the Indian identity
Often known as pet names, 'ghar ka naam' or 'daak naam' – nicknames are
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