Silicon Valley leaders author new book that cuts through the metaverse hype

venturebeat.com:

Presented by Upland

Like the internet and mobile before it, the metaverse has hit that crucial “go big or go home” point that all truly disruptive technologies usher in. But how do you cut through the hype to find out what the metaverse really is, what makes its economy special, and why is it time for brands to jump in?

In Navigating the Metaverse: A Guide to Endless Possibilities in a Web 3.0 World, Silicon Valley leaders Cathy Hackl, Dirk Lueth, and Tommaso Di Bartolo guide businesses and creators through this complex, fast-moving universe, including NFTs, user trends, business models, Web 3.0 technology, and more. You’ll find the “aha moment” that takes you from confusion to innovation, new customer connections, and new digital revenue streams.

Here’s an exclusive early look at an excerpt from the book: Chapter 2, “What is the Metaverse Economy?” available for pre-sales here.

Earlier we covered how top-down tech companies typically govern the in-app experience where everything from features to pricing to partners are carefully controlled. Inside decentralized apps (dApps), though, the community has much more power over the experience. This power impacts everything, but we highlight a few key areas below:

Supply and Demand

Investopedia defines a decentralized market as a technology-driven market where investors (i.e., gamers or users in the metaverse) deal directly with each other instead of a centralized exchange. The ups and downs of asset prices is more like playing the stock market or bidding on eBay than shopping in a store. People and their willingness to open their crypto wallets dictate much of the market activity – especially in the peer-to-peer secondary market. 

Governance

Blockchain is meant to empower users by