Roblox and Sony unveil 24kGoldn virtual concert
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Roblox and Sony announced that music artist 24kGoldn will perform a virtual concert inside the platform for user-generated content.
It’s just one more sign that brands and musical performers are drawn to Roblox’s platform, which attracts more than 55 million people a day. And Roblox wants to expand beyond games to broader entertainment as part of its mission to provide a metaverse for fans. Roblox is a pretty good contender for the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. The 24kGoldn El Dorado Concert Experience will take place in Roblox on Friday, March 25 at 4 p.m. Pacific time.
Highlighting the high-fidelity experience, 24kGoldn, the cross-genre artist known for his hit singles Mood and Valentino and 2021 debut album El Dorado, will deliver his first public performance of his new single, In My Head, plus Mood and other hits from El Dorado.
The 24kGoldn El Dorado Concert Experience will also feature a full storyline pitting 24kGoldn against an evil version of himself in a battle to save the city of “San Dorado,” which is inspired by a mashup of 24kGoldn’s hometown San Francisco and El Dorado, the city of gold.
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During the concert, 24kGoldn will take fans through the overgrown
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