Report: Disney+ Will Keep Its Ads PG
Disney+ is reportedly looking to avoid problems with its ad-supported tier by forbidding advertisements related to alcohol, politics, and other potentially contentious subjects.
Variety reports(Opens in a new window) that "Disney is being careful, according to two media buyers with knowledge of recent discussions between the company and advertising agencies, wary of overwhelming the streaming outlet with a glut of ads that might obscure the service’s family-friendly environment."
That caution makes sense. Introducing too many ads could push would-be Disney+ subscribers to other content delivery methods—perhaps involving big hats and black sails—and it's hard to imagine many parents wanting their children to see beer ads throughout Encanto.
Disney+ plans to have just four minutes worth of advertisements per hour, Variety reports. Disney's television channels typically air 11.7 minutes of ads per hour, which is far less than many of its contemporaries, and it seems Disney+ will follow suit, according to MediaPost(Opens in a new window).
Disney+ will reportedly have additional safeguards to prevent ads from being shown to preschool-age children. But the restrictions aren't entirely altruistic—Disney is also said to be looking to prevent competitors from advertising their own movies, shows, and other content.
The ad-supported version of Disney+ is expected in late 2022 in the US and 2023 internationally; pricing has not been announced.
Disney didn't immediately respond to a request for comment.
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