Reggie Fils-Aimé gauges gaming’s biggest disruptors
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In our keynote session for GamesBeat Summit 2022, former Nintendo of America president Reggie Fils-Aimé spoke with moderator Danny Peña about the disruptions happening in the gaming industry.
Fils-Aimé has an autobiography, Disrupting the Game: From the Bronx to the Top of Nintendo, coming out on May 3. It aims to tell his story, his non-linear career path, in a way that can give lessons to everyone.
“The way we learn is by analyzing our failures and applying those lessons moving forward,” he said. While Fils-Aimé was at Nintendo, he oversaw some big successes. But he was also there for the Wii U, Nintendo’s lowest-selling home console. However, Nintendo used those lessons to create the Switch.
He also brought up the launch price of the Nintendo 3DS, $250, as another tough lesson for Nintendo. At that price, only core Nintendo fans bought the device. Nintendo had to lower the cost to $170 to reach a larger audience.
Fils-Aimé and Nintendo gained a lot of wisdom from those missteps. Peña asked him if he had any wisdom to share with Nintendo’s main rivals.
“Personally, I think that Game Pass is a really innovative idea,” Fils-Aimé said, although he noted that Microsoft needs to improve its messaging about the service. PlayStation, according to Fils-Aimé, needs to fix its supply issues.
“To me, metaverse is digital, immersive, a place that has persistence in execution. There’s a common currency. There’s a wide range of different developers creating content for this,” Fils-Aimé said, noting it can take place in VR or not, and that player avatars need to have some kind of value. He points out that Roblox and Fortnite
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