Reddit 'Discover' Page: What It Is & How You Can Use It
Inspired by the likes of Instagram, Reddit is adding a Discover tab to its mobile app that will focus on showing multimedia-heavy content, allowing users to discover more stuff that might be of interest to them and also explore new communities. It's evident that the focus is mobile-first, and the target is vertical doomscrolling. Within the past year or so, the self-proclaimed front page of the internet has been on a makeover journey of sorts, pushing quick design and feature updates that are making waves at the moment.
In August last year, the Reddit app for iPhones landed a TikTok-like vertical feed of videos that users can access by tapping on the video button at the top, sitting alongside the search bar. The feed not only pulled content from the subreddits that users have subscribed to but also presented videos from related communities that might be of interest to the user. The formula was simple — dish out relevant content while also boosting discovery.
Related: Reddit Is Getting Animated
Reddit is now doubling down on that approach with a dedicated Discover tab. It will be available on the app's Android and iOS versions and can be accessed by tapping on the compass icon at the bottom. The Discover tab will focus on photos, videos and GIFs shared in subreddits users are already a part of. And just like the video feed described above, the Discover feed will also be populated by content from related subreddits that users might find interesting. At the top of each content tile, users will find the community it was shared in, allowing them to discover more subreddits of interest easily. The idea is neat since Reddit lacks a robust recommendation algorithm that has allowed the likes of TikTok and Instagram to keep users
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