Readers' Choice and Business Choice Surveys: Methodology
We email survey invitations to PCMag.com community members, specifically subscribers to our What's New Now email newsletter. The surveys are built by editors using Alchemer, which also performs our data collection. Each person who completed the survey and indicated they wanted it was entered into a drawing to win an Amazon.com gift card valued at $100.
Respondents are asked only to rate products and services that they actually use, and receive several questions about their overall satisfaction with the products and their reliability, to rate features, and to quantify experiences with technical support and repairs within the past 12 months.
Because the goal of the survey is to understand how the manufacturers compare to one another and not how one respondent's experience compares to another's, the category averages are based on the average of each manufacturer's rating, not the average of every respondent's rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on reader answers to the question, "Overall, how satisfied are you with your device?"
Scores not represented as a percentage get a rating on a scale of 0 to 10, where 10 is the best.
A blank in a table indicates that we do not have enough survey data to give the company a score in that column—we had less than 50 responses to that question for that manufacturer and fewer responses would not allow statistically valid comparisons.
The Readers' Choice and Business Choice Awards are based on a subjective determination by PCMag's editors, taking into account all of the ratings for each manufacturer.
Net Promoter Scores (NPS) are based on the concept introduced by Fred Reichheld in his 2006 bestseller The
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