Pokemon Legends: Arceus' Marketing Has Been Sparse And I Love It

thegamer.com:

Pokemon Legends: Arceus releases next week, and I don’t have a fucking clue what it’s about. I don’t know what most of the mechanics will be, whether there’s a story, or what the point to it all is. I’m sure there are Pokemon and Hisuian forms still to be revealed (I’m still keeping my fingers crossed for the starters’ final evolutions), but let’s face it - we know nothing about the new game. And I love it.

I’ve not been this excited for a Pokemon game in a long time. Part of that is because of how revolutionary Legends: Arceus looks like it could be for the series, and part of that is because of the marketing - or lack thereof.

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Ahead of Pokemon Sword & Shield, we knew practically everything about it. We knew about Dynamaxing, which would have been an awesome surprise even if I’m bored of cheap gimmicks by now. We knew about new Pokemon. We knew the Legendaries, thanks to trailers and the box art. Legends: Arceus has given us nothing.

Even the 13-minute gameplay trailer last week gave very little away. We saw some world traversal, some basics of crafting, and some cosmetics. There were a couple of battles thrown in and a deeper explanation of the new battle styles, but the only real thing that these 13 minutes told us were that this is definitely Pokemon’s Breath of the Wild.

What I’m saying is, the promotion for Legends: Arceus has been as sparse as Breath of the Wild’s Hyrule - and the Hisui region looks to be equally barren. This is a good thing, both in terms of the game and the marketing. For the game, the latest iteration of Hyrule worked so well because of the lack of stuff in it. No task markers, a handful of people, and towns are few and far between - it makes the game so appealing to explore. If