Pixelynx unveils music metaverse gaming platform using Niantic Lightship
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Pixelynx, a new music metaverse gaming platform created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, revealed the name of its first mobile game: Elynxir.
Elynixir was unveiled today at the Niantic Lightship Summit in San Francisco by Pixelynx CEO Inder Phull. Niantic also announced an investment in Pixelynx at the conference.
“Elynixir introduces an entirely new level of creative immersion and gameplay in the music metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together,” said Phull, in a statement. “We knew that collaborating with Joe [Perez] and his team at WØRKS, with all of their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision to life and to music fans everywhere.”
WØRKS is an award-winning New York City-based multidisciplinary design studio where Joe Perez is a partner and creative director. WØRKS has collaborated with Kanye West, Beyoncé, Nike, Jordan, Versace, Louis Vuitton, Fear of God and many more.
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“As an artist, I was excited to work on Elynixir because it’s a platform that brings value to freedom of expression for music artists and digital creators as well as the fans and collectors,” said Perez, WØRKS creative director, in a statement. “It felt as if the WØRKS team and I were exploring uncharted territory
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