Paranormal Activity 7 Gets Brutally Blunt Review From Producer Jason Blum

screenrant.com:

Jason Blum gives his brutally honest review of 2021’s Paranormal Activity 7. Blum’s Blumhouse Productions kicked off its reign as masters of low-budget horror with 2009’s original Paranormal Activity. The spare-but-effective supernatural movie famously cost just $230,000 to make but took in a massive $193 million worldwide.

Given such an impressive cost-to-profit ratio, it was no surprise when Blumhouse went back to the Paranormal Activity well multiple more times, releasing sequels on an almost yearly basis from 2010 to 2015. But diminishing returns finally convinced the studio to put their first franchise on ice for a time, while other series like the Purge and Insidious movies raked in the money. Paranormal Activity was finally dusted off again however in 2021 with the release of Paranormal Activity: Next of Kin, which went straight to Paramount+ amid the COVID pandemic. Critics unfortunately were not keen on Next of Kin, and it currently holds just a 31% score on Rotten Tomatoes.

Related: Every Paranormal Activity Movie Ranked Worst To Best (Including Next of Kin)

Now it turns out that movie critics and Paranormal Activity franchise fans weren’t the only ones who hated the seventh Paranormal Activity movie. Blumhouse head Blum was himself not a fan of the sequel, as he revealed in a talk with Variety. “It has been enough already,” Blum said of the once-profitable ghost story franchise. He added, “That last ‘Paranormal Activity’ movie was terrible.”

Despite Blum’s very negative assessment of Next of Kin, there have been reports that another Paranormal Activity movie is in fact in development, with an eye toward a 2023 release. But it seems that after that movie, reportedly entitled Paranormal Activity: The Other Side,