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Omdia research reveals $62 billion market for technology services in the games industry

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New Omdia research has for the first time measured the total size of the market for technology products and services consumed by the games industry.

The Games Tech Market Forecast 2023, a major new addition to Omdia’s Games Tech Intelligence Service, finds that games tech revenue totaled $62 billion in 2022—equivalent to more than a quarter of the total income of the games industry.

This comprises revenue from five broad areas: Development (the core set of tools for designing and creating video games content); Operations (solutions for operating, managing, analyzing and promoting games); Distribution (platforms which digitally deliver games content to end users); Monetization (solutions which enable games to generate revenue from consumers or advertisers); and Security (protections against piracy, fraud, and other security threats).Omdia’s forecast segments the market in considerable depth, capturing revenue not just in the above five areas but also in each of 15 more granular sub-categories, individually measuring market segments ranging from game engines, to analytics, to adtech.

This data is further split by device type and region, yielding an unprecedented level of insight into tech spending in the games industry.“Currently, distribution accounts for the majority of games tech revenue,” commented Liam Deane, Principal Analyst covering Games Tech at Omdia. “Key platform holders including Apple and Google on mobile, PlayStation, Xbox, and Nintendo on console, and Steam on PC are able to extract substantial revenue cuts from games on their platforms, which earned them a total of $41 billion in 2022.

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