Obsess: 70% of consumers who visit virtual stores have made purchases
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A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess.
The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, measured the interest in brands creating immersive virtual stores on their own web sites and “metaverse” platforms.
Obsess is an experiential ecommerce platform that serves those brands. The study measured consumers’ perceptions of and demand for virtual shopping experiences in the metaverse, a market opportunity that Bloomberg Intelligence estimates will reach nearly $800 billion by 2024.
The Obsess survey also found that nearly 75% of Gen Z shoppers have purchased a digital item within a video game and that 60% of these young shoppers think that brands should sell their products on metaverse platforms. Among Gen Zers who think brands should sell in the metaverse, 54% reasoned that people should be able to shop anywhere they go online, while 45% indicated that metaverse environments should be like online shopping malls.
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In addition, 41% of these Gen Zers said brands should sell in the metaverse because it gives consumers a convenient place to buy digital products like nonfungible tokens (NFTs) as well as physical products.
The Obsess survey also found that fully one-third of all survey respondents, including 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in
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