Hulu's dark comedy Not Okay begs the question: what has come with the boom of social media? There are more memes, more laughs, and more opportunities for connections (when did making online friends become so normal?) but there’s also the culture shift. For years, studies have stressed that the more time people spend on social media, the more likely they are to develop mental health problems.
Social media has been linked to low self-esteem, depression, and anxiety, and this isn’t just a Gen Z problem. Adults, more than ever, have been using social media, with recent studies pointing that roughly 80.9 percent of the total U.S. population is on social media. Those 19.1 percenters are probably suffering from major FOMO. All this being said, what happens when these accounts become monetized and self-descriptors like “branding” become intertwined in our language? What happens during the celebritification of influencers? Being on social media becomes a hunt for fame, rather than a place to digitally connect.
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Written and directed by Quinn Shephard, Not Okay follows aspiring writer Danni Sanders (Zoey Deutch) who has bigger problems than having no social media followers. She is so dangerously out-of-touch with the world that she expresses her jealousy of minorities (because they get “parades”) and those who experienced 9/11, citing an article from The Cut that dubbed the terrorist attack a core memory. Big bummer she was out on vacation that day! Danni is a photo editor for the fictional New York City-based outlet Depravity, and the editor and editorial team want nothing to do with her.
For clout, the friendless wannabe fakes a Paris vacation, under the guise of a writer's retreat. Danni uses her wicked
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