The latest Apple iPhone 14 line will boast better cameras, faster processors, and a longer lasting battery at the same prices as last year's model, which was the iPhone 13, despite the inflationary pressure that has driven up the cost of many other everyday items.
That decision, revealed Wednesday during Apple's first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15% more to help offset rising costs for many components.
The hoopla surrounding Apple's new iPhone 14 models is part of a post-Labor Day ritual the company has staged annually for more than a decade. Wednesday's event was held on the company's Cupertino, California, campus at a theater named after company co-founder Steve Jobs.
For several years, Apple's new iPhones have mostly featured incremental upgrades to cameras and battery life, and this year's models were no exception, Pricing for the standard iPhone 14 will start at $799; the deluxe iPhone 14 Pro Max price will start at $1099.
Among the latest improvements is a 48-megapixel camera in the Pro and Pro Max models that the company said will produce especially crisp pictures. The iPhone 13 versions of the Pro and Pro Max have 12-megapixel cameras. This year's high-end models will also have always-on displays that stay lit even when the device is locked, a feature that has long been available on many smartphones powered by Google's Android software.
Beginning in November, the iPhone 14 Pro and iPhone 14 Pro Max will be able to send SOS messages via a new satellite feature — a safety measure intended to let users request help when in remote areas without a wireless connection.
All the iPhone 14 models will
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