Nintendo Is Selling Switches To Your Mom, And It's Genius
For a long time, moms and video game consoles didn’t go together. Sure, they bought you them, but who has time to be grateful to their moms, right? Moms call every games console a Nintendo, they don’t know that you can’t pause online games, they tell you you’re spending way too much time on your Nintendo (for the last time mom, it’s an Xbox!), and generally just don’t ‘get it’. At least, that was how it used to be. Gaming has made a concerted effort to reach across gender lines in the past decade, and most parents of young children these days themselves grew up with video game consoles. Added to that, the rise of consoles as entertainment machines equipped with music, streaming services, and internet has seen them firmly establish themselves as a piece of living room kit. Nintendo has understood this, and recent campaigns have made moms their target audience.
Before we go any further, I must apologise to my fellow Brits. Yes, I hate that I had to write ‘mom’, but the problem is we don’t have an agreed upon term. ‘Mum’, which I’m sure many of you use, sounds too posh to my northern ears, while ‘mam’ (my preferred term) feels alienating to those unfamiliar with it and too similar to ma’am. ‘Mother’ sounds way too formal, so I’m sticking to ‘mom’, but rest assured I hate it as much as you do.
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Moving right along. A few months ago, features editor Ben Sledge complained that Christina Aguilera had gotten her hands on Pokemon Legends: Arceus before it was available in stores, or had even been distributed to the press. Folks, it just happened again. Journalists are yet to have their preview for Switch Sports ahead of its April 29 release date, but Jessica Alba
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