New studio Red Rover Interactive's plan to drive "breakout growth" for survival games
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Red Rover Interactive is a new studio formed by multiplayer veterans who seek to shake up the survival genre.
Based across studios in Oslo, Norway and Newcastle, England, the founding team of 17 has gained experience working on titles such as DayZ, Conan Exiles, Crysis 2, Ryse, Ghost Recon, Dune Awakening and Avakin Life.
The company has secured seed investment of a little under $5 million, led by Behold Ventures and The Games Fund. Other investors include Lifelike Capital, Gem Capital, and Acequia Capital.
"The survival genre has real potential for breakout growth"
Red Rover is led by CEO Fred Richardson, formerly CTO at Funcom, who tells GamesIndustry.biz the studio was formed in response to the market opportunity its founders saw in their genre of choice.
"Over the years, it's been clear to many that the survival genre, which we are intimately familiar with, has real potential for breakout growth," he says. "However, we noticed a trend where the market was predominantly gravitating towards increasingly curated, PVE or smaller-scale multiplayer experiences.
"We fundamentally believe that multiplayer and social interactions are the most unpredictable, exciting and ultimately engaging form of gameplay. Players themselves, through their interactions and creativity, are the most compelling content. Leveraging this unparalleled power of social connections, social circles and social drama, our ambition is to create the most novel and engaging experiences in online games – starting with the survival genre."
Joining Richardson on the management team are:
The team's combined experience means members of the studio have worked on leading survival
Read more on gamesindustry.biz
