Netflix has started rolling out a new scheme that will have users pay a small fee to share their account passwords with other people outside their own household. First revealed by Variety, Netflix will offer users an option to “add an extra member” as a legitimate way for users to share their accounts with other people.
Right now, the change has only been rolled out to three countries. Users that live in Peru, Chile, and Costa Rica will now have to pay 7.9 PEN, 2380 CLP, or $2.99 respectively to add an extra member, as Netflix looks to try and maximize its profits and stop people from “illegally” sharing their passwords.
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Password sharing is something pretty much everyone with a Netflix account has done at some point, so you may be wondering why Netflix has acted now. According to Netflix’s director of product innovation Chengyi Long, people sharing passwords with other households is “impacting our ability to invest in great new TV and films.”
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” wrote Long in a blog post. “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
Netflix doesn’t make it very clear if these changes will be coming to other countries as it specifies that this scheme is just a test at the moment. Apparently, Netflix will be “working to understand the utility” of the change, whatever that means. Translated
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