Deadpool Taught Ryan Reynolds Too Much Time & Money Can Ruin Any Movie
Ryan Reynolds says Deadpool taught him to value storytelling over money and time. Reynolds began his film career in the 1990s, but he gained widespread fame acting in comedies like National Lampoon's Van Wilder. While the actor and producer expanded his interests beyond Hollywood to include marketing, gin production, and a Welsh soccer team (among others), Reynolds is best known for his role as Wade Wilson in Deadpool.
As early as 2004, Reynolds was helping develop a Deadpool movie at New Line Cinema, but the film settled into development hell for several years due to rights issues. Then, after Reynolds appeared as Wade Wilson in X-Men Origins: Wolverine and fans pushed back against the film retconning Wilson's origin,Fox greenlit a more comic-accurate Deadpool in 2014, written by Rhett Reeseand Paul Wernick (the team who wrote Zombieland). Directed by Tim Miller (Love, Death, and Robots), Deadpool starred Reynolds as the Merc with a Mouth alongside Morena Baccarin, Ed Skrein, and T.J. Miller. The film was a box office smash despite a low budget and unorthodox marketing and earned two sequels, Deadpool 2 and as-yet-untitled third film.
Related: The Adam Project Makes Deadpool 3 Even More Exciting
This week in an interview about his marketing company's approach, Reynolds pointed to Deadpool as an important influence. Reynolds told Forbes that Deadpool gave him "a crash course in the value of marketing and storytelling." Making the film with a limited budget and a tight deadline showed Reynolds that too much money and time can stifle the creativity necessary in making a great movie. Read Reynolds' full explanation of the idea below:
«I really had a crash course in the value of marketing and storytelling in this context
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