Netflix Subscriber Disaster Explains Stranger Things Season 4 Split

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Netflix’s decision to split Stranger Things season 4 into two premiere dates can be explained by its subscriber loss. Since its inception as a streaming service in 2007, Netflix has successfully established itself as a reliable entertainment provider. However, for the first time in a decade, the platform has reported a loss in subscriber numbers. Aside from suggesting Netflix’s inevitable decline, this disaster can also arguably expound on major release dates, including that of Stranger Things.

At the end of 2022’s first quarter, Netflix lost 200,000 subscribers, and while a general decrease in subscribers is typical in the streaming service world, this net loss is a rare occurrence. Although it is mostly attributed to the suspension of service in Russia, Netflix’s subscriber disaster is also brought about by its content and operational strategies. As more competitions arise, such as Disney+, Hulu, and HBO Max, Netflix is forced to rely on and create original shows and films. The problem with this approach, however, is as the subscription price increases, the quality of content remains inconsistent and unimpressive, urging customers to look elsewhere. Consequently, when the huge subscriber loss was announced, Netflix’s stock also plummeted, costing the company a significant amount of money in the process.

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While the release model of Stranger Things season 4, which repeats a mistake previously committed by the show, was already been revealed months ago, Netflix’s recent crisis can still shed light on this decision. Stranger Things is undoubtedly one of Netflix’s biggest shows, breaking viewership records in 2019. The three-year delay in releasing the sci-fi