Netflix Losing Subscribers Is Bad For Disney+ & HBO Max Too
Netflix has lost subscribers for the first time in a decade, which may seem like good news for its competitors, but actually signals a larger issue that can equally impact popular services like Disney+ and HBO Max. The streaming wars truly began picking up momentum in 2020, which saw the top streamer Netflix finally face significant competition from Disney+ at the end of 2019 and HBO Max in the spring of 2020. While Netflix still reigned supreme with the most subscribers, the new models for such platforms – alongside increasing competition from services like Peacock, Paramount+, and Apple TV+ – proved the streaming wars wouldn’t always favor the Goliath.
When sharing its report for Q2 earnings in 2022, Netflix revealed that it had lost 200,000 subscribers – its first negative subscriber number in 10 years. Following this news, Netflix’s shares took a worrying dip, though it’s still important to note that the loss in subscribers only dropped from 221.84 million to 221.64 million, which still leaves it at the top of the streaming pyramid. However, considering Netflix has held the number one title since its inception, losing subscribers suggests a more significant issue with its platform to which other streaming services like Disney+ and HBO Max will also be susceptible.
Related: Obi-Wan Show Change Sets Up Huge Disney+ vs. Netflix Streaming Fight
Netflix losing subscribers isn’t a godsend for HBO Max and Disney+ to finally pull ahead in the streaming wars. Rather, Netflix’s predicted drop serves as a warning sign for just how far streamers can push subscribers’ limits before seeing hundreds of thousands cancel their accounts. Netflix's loss of subscribers, more importantly, demonstrates that there’s a ceiling for how much
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